The Stakeholders of the ongoing hit reality television show Big Brother Naija (BBN) have revealed that the show which kicked off on Sunday is set to bring an estimated N2b to the Nigerian Economy.
BBNaija Season 5 will run for 10 weeks and be broadcast live round-the-clock on DStv and GOtv.
The show which is ongoing during the pandemic is held under much stricter measures in conformity with the public health and safety protocols by the NCDC.
MultiChoice’s investments in the show have risen to N2billion because of capital-intensive projects necessary for the successful hosting of the show. These include the addition of 250 square meters (sqm) to the 1800sqm Big Brother House, provision of furniture, technical equipment and other safety systems. The costs are said to be exclusive of production, marketing, talent performances and other sunk costs absorbed by the pre-existing Big Brother House.
According to reports, in a bid to comply with the COVID-19 protocols, Huge sums of money, have been expended on items such as building design permits, civil engineering works, landscape management, heating ventilation and air conditioning as well as mechanical and electrical systems upgrade. Similar outlays have been made to ensure the upgrade of acoustics to studio specifications, purchase of power generators, water purification, information technology facilities and adaptation of the Big Brother House.
The show has generated direct and indirect employment opportunities for Nigerians in marketing, Public Relations, production and sponsorship, who have been working from home and on MultiChoice’s monthly payroll.
Also involved are hundreds of photographers, disc jockeys, interior decorators and an assortment of other small and medium-sized business owners contracted as vendors to supply food, clothes, toiletries to the house for the duration of the show.