One of the most influential fashion retailer Boohoo has been praised for an advertising campaign in which a model’s with stretch marks are proudly on display.
This image, posted to the shop’s website this week, shows a woman modelling bodysuits costing £9 with unedited stretch marks on both her thighs.
Causing several shoppers to take to Twitter applauding Boohoo’s decision not to edit the marks out of the content