On Wednesday, Twitter launched its long-promised “Super Follows” feature that lets creators sell subscriptions for access to special content.
The feature will allow users to subscribe to accounts they like for a monthly subscription fee in exchange for exclusive content. For creators, Super Follows is another useful tool in the emerging patchwork of monetization options across social platforms.
Eligible accounts can set the price for Super Follow subscriptions, with the option of charging $2.99, $4.99 or $9.99 per month, prices fairly comparable to a paid newsletter. They can then choose to mark some tweets for subscribers only, while continuing to reach their unpaid follower base in regular tweet.
Paid subscribers will be marked with a special Super Follower badge, differentiating them from unpaid followers in the sea of tweets. The badge shows up in replies, elevating a follower’s ability to interact directly with accounts they opt to support. For accounts that have Super Follows turned on, the option will show up with a distinct button on the profile page.
U.S. and Canada-based iOS Twitter users will be able to Super Follow some accounts, with more users globally seeing the rollout in the coming weeks. On the creator side, Super Follows are only enabled in iOS for now, though support for Android and desktop are “coming soon.”
People who don’t have the Super Follows feature can apply for a waitlist under the monetization tab in the Twitter app.
You must have at least 10,000 followers, be at least 18 years old, have tweeted 25 times in the last 30 days, be in the US, and comply with Twitter’s Super Follows policy to be eligible.
According to Twitter, the Super Follow income will be subject to the standard, though controversial, 30% in-app purchase fees collected by Apple or Google. Twitter will only take a 3% cut of earnings for up to the first $50,000 generated through Super Follows — a boon for smaller accounts getting off the ground or anyone who uses the paid Twitter feature as a way to supplement other creator income elsewhere. After an account hits the $50,000 earnings mark, Twitter will begin taking a 20% cut.