More than 10 million people have registered accounts for Meta’s new Twitter rival, Threads, just seven hours after its launch, according to Billionaire Mark Zuckerberg.
On Wednesday night,, July 5, the CEO, who goes by the handle “Zuck on Threads,” made the announcement as he wrote a flurry of posts and replies coinciding with his new app’s debut.
“10 million signups in seven hours,” Zuckerberg wrote with a “mindblown” emoji.
Earlier that day, he said Threads had seen two million registrations in its first two hours, then five million in its first four hours.
Threads is linked to Instagram, which Meta said in October has around two billion, monthly active users.
The new app allows users to create Threads accounts with their Instagram usernames and connect with people they follow on the image-based platform.
“Our vision is to take the best parts of Instagram and create a new experience for text, ideas, and discussing what’s on your mind,” Zuckerberg said in a Wednesday evening Instagram post.
The launch of Threads comes as Twitter still the most widely used text-based social media app prevented free users from viewing more than 800 tweets daily and revamping its verification system.