In observance of this year’s World Heart Day, Golden Terra Soya Oil has initiated its ‘Heartful Choice’ campaign, underscoring its dedication to advancing heart health and encouraging Nigerians to prioritize cardiovascular well-being. The theme of this year’s World Heart Day, Use Heart for Action, resonates with Golden Terra Oil’s commitment to enlightening consumers about making informed, heart-conscious decisions.
As a prominent entity in the realm of healthy cooking oils, Golden Terra Soya Oil has collaborated with an array of cardiologists, nutritionists, and health experts to lead a series of awareness initiatives. Through engaging live sessions, strategic social media initiatives, and informative content, greater awareness is being cultivated regarding heart-healthy practices that mitigate cardiovascular risks.
An essential component of the campaign involves enlightening consumers about the significance of Polyunsaturated Fatty Acids (PUFA), present in Golden Terra Soya Oil, which contribute to lowering cholesterol levels and mitigating the risk of heart disease. Consumers are urged to examine food labels with greater scrutiny, discerning the distinction between detrimental saturated fats and beneficial alternatives such as polyunsaturated fatty acids. The Polyunsaturated Fatty Acids (PUFA) present in Golden Terra Oil contribute to a reduction in the risk of heart disease by supporting healthy cholesterol levels and enhancing overall cardiovascular health.
The Chief Marketing Officer of TGI Group, Probal Bhattacharya, reiterated the brand’s enduring dedication to promoting heart health. “Golden Terra Oil posits that each meal presents a chance to enrich your heart.” Through the dissemination of knowledge regarding the advantages of PUFAs and the cultivation of a mindful eating culture, Golden Terra is committed to enabling Nigerians to make informed decisions that enhance their cardiovascular health and overall well-being. World Heart Day serves as a poignant reminder that even modest, conscientious choices in our daily routines can profoundly influence our overall health,” he stated.
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